BA (Hons) Fashion Design Technology: Womenswear – London College of Fashion, 2019
Born and raised in Seoul, South Korea, Amber found her new identity in the UK at an early age. Whilst studying at the London College of Fashion, she gained extensive experience within the fashion world and worked at renowned brands including Tom Ford and Chalayan.
Her graduate collection, ‘Repurpose’, is a fashion design project that reimagines an avant-garde, sustainable aesthetic aiming to extend the life of textile products using modern craftsmanship and technology. Amber focuses on the circular economy that identifies and addresses issues around excessive consumption and waste problems, and she has up-cycled festival waste into a high-end collection.
At UK music festivals, approximately 23,500 tonnes of waste is produced annually; including 250,000 abandoned tents. Because most of the tents are made of plastic, 68% of them are taken to landfill sites. With the support of Festival Republic and Reading Festival’s salvage team, Amber has collected tents, sleeping bags, air mattresses, and camping chairs, deconstructed and repurposed them. Nylon, tensioners, webbing, guy ropes, polyester wadding, and zippers from sleeping bags can all be reused. Amber has manipulated and remodelled their functions and aesthetics as part of her new designs.
The collection highlights the damaging carefree illusion that fashion and festivals create. Behind the façade they are propped up by a dirty world of waste and unsustainable practices. By exploring playful colour and glamorous shapes, Amber has successfully demonstrated what sustainable fashion can be; breaking down the preconception that ethical fashion is inaccessible, unaffordable, and undesirable. Amber has visually demonstrated an imaginative, inspiring, and innovative solution for the current fashion industry.