Lydia Jones

Lydia JonesLydia Jones

Postgraduate Certificate: Fashion Visual Merchandising – London College of Fashion, 2019

Lydia has always been described as an “old soul”. Since her early teens she preferred the culture of years gone by, favouring her parents’ music tastes to that of her friends, and shopping in thrift stores rather than on the high street. It was this love of vintage that led her to set up her own vintage business in November 2016 - Viva Soul London. The online shop provides its customers with fashion pieces and items for a vintage lover’s home and lifestyle.

A graphic designer by trade, Lydia also used Viva Soul London as a platform for selling her artwork and craft including prints, greetings cards, notebooks, and handmade jewellery. The ‘Icons’ and ‘Doggies’ series showcase her digital illustrations, whereas she has used found vintage pieces, such as pin badges and trading cards, to create some of the other items for sale.

Through her wares, Lydia hopes to bring a sense of fun and nostalgia to those looking for gifts and goodies. A born and raised Londoner, when not working Lydia enjoys exploring the city with family, friends and her two dachshunds.



"I like the bold, clean style of digital illustrations, working with a retro palette."



Browse Lydia's Work